THE WOMAN BEHIND THE WORK

Aviance is a singer-songwriter, designer, and stylist building a career across sound, style, and self-expression. As CEO of Palmer Music Group, founder of Ink Couture, and a Master Cosmetologist at Aviance Hair Creations, she brings the same care and creative instinct to the studio, the design table, and the salon chair. With over 17 years of experience across business operations, creative direction, and client-facing work, she’s built a career on doing things her own way — and doing them well.

"I don't believe in doing one thing. I believe in doing everything I love, well."

MUSIC & CREATIVE

As Founder & CEO of Palmer Music Group, Aviance writes and records original music while personally managing production timelines and creative collaborations from start to finish. She coordinates directly with producers, engineers, and other creatives across every stage of the process — recording, mixing, mastering, and distribution — and builds the marketing strategy behind each release, overseeing campaigns across digital platforms to bring her music to the right audience. Her creative reach extends into visual branding as well, where she has worked as a graphic designer contributing to visual identity and design consistency across client projects, sharpening the same eye for storytelling she brings to her music.

Abby's Menu Front - July 2024

DESIGn

As Founder and Creative Director of Ink Couture, Aviance designs and produces custom apparel and branded merchandise from concept to finished product, turning bold ideas into wearable art for creators and entrepreneurs who want their look to say something specific. She oversees the full lifecycle of every piece — client consultation, design, production, and fulfillment — while shaping the brand identity behind each collection. Her hands-on apparel background runs deep, built through years of hands-on custom apparel work, including managing the Custom Station at Augusta Mall and Vinyl Tyme, where she created custom pieces for customers while also overseeing daily operations and team performance. That foundation was sharpened further as an Assistant Graphic Designer at Creative Ankh Designs, where she supported visual branding projects across tight deadlines — skill she now applies to every custom piece Ink Couture creates.

Hair

As a Master Cosmetologist at Aviance Hair Creations, Aviance provides a full range of professional hair services, including braids, silk presses, wet sets, chemical treatments, and precision cuts — with every service customized to each client’s hair texture, condition, and goals. She prioritizes hair health at every step, from consultation through styling, and manages the full client experience, from booking to the finished look, with an emphasis on satisfaction and long-term retention. Her craft is grounded in ongoing education and a genuine passion for helping clients feel confident in their hair, one appointment at a time.

BUSINESS & EXECUTIVE SUPPORT

With 17 years of experience across business operations, customer service, and executive support, Aviance currently serves as an Executive Virtual Assistant at BELAY, providing high-level administrative and operational support to C-level executives across multiple industries — managing complex calendars, communications, CRM systems, and cross-functional projects to keep daily operations seamless. Her background also includes executive support roles at Zirtual, over a decade of independent work as an Online Business Manager helping clients streamline workflows and improve profitability, retail management across multiple store concepts in Augusta, technical support at Kelly Services, and an early role as a Reseller Specialist at Apple — where she first discovered how much she loved helping people solve real problems.